As the grouping is newly created, the logo must be very visual, legible, simple and effective in order to facilitate memorization.
The logo must showcase the human being (man and woman) in a stylized way and highlight private security.
The pictogram must be stylized and very simple in its design. It must not have an aggressive or repressive dimension (firearm, dog, panther...) On the other hand, it can symbolize a human form, a face or have a technological dimension related to electronic surveillance.
The GES is intended for business leaders. We want these companies to identify with the logo and become members of our employers' organization.
The GES logo must symbolize unity, discussion and negotiation, seriousness, righteousness and a vision for the future for men and women working in the world of private security.
GES must be written in capital letters, followed by Private Security, in smaller letters
The line base of the logo is: Groupement des Entreprises de Sécurité
Nota Bene: The GES is a trade union, not a security company