Changing the world through socially responsible investing
Tell us a bit about who you are and the people you reach
GoodVest provides information about the social impact and the financial strength of publicly traded companies in a highly elegant and visually stunning format, to help them make more informed and holistic investment decisions. GoodVest's target audience is socially conscious individuals between the ages of 29 and 44 who care about their financial well-being.
We intend to inspire our audience to invest in causes that they believe in, including areas such as workers’ rights and employee treatment, commitment to clean energy, ethical leadership, community activism, and the ability to exclude sin stocks (gambling, alcohol, and cigarettes.)
What industry do you think your business is most related to?
Accounting & Financial
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Greens: Growth, harmony and success.
Blues: Knowledge, trust, calm and honesty.
Aquas: Empathy, compassion, clarity and precision.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We'd like to take inspiration from Flipboard and Pinterest in both the layout of our site and our design. We would like to apply this design while also gaining our users' trust given we are dealing with their finances. These 'entrusting' designs have been accomplished by a few others in the financial technology space (e.g. Mint, Betterment, Wealthfront, Motif Investing).