Health & Wellness Channel(s) - "HWC" - A new Television Channel launching in 2012
Television, radio and on-line retailer that promotes well-being through fitness, proper nutrition, and a supportive, positive mental environment. Our Channel, Programming and Organization are all about living a balanced, productive and happy life, Mind, Body and Soul.
We leverage Social Media to inform and recruit our audiences and promote our products, programming and positive messages.
We are MODERN and forward thinking. We have a strong commitment to sustainability and we value people, the planet on which we live and a healthy economy.
70% TV Programming including reality, news and documentary shows
30% Retail (like HSN, ShopNBC.com and QVC Television)
Our tag is "All things Life. Love. Longevity".
We like the ShopNBC logo... it's a GREAT consistent use across their brand and easily recognizable across their brands.
We like how they incorporate shopping into their logo. However, we have both SHOPPING and TV Programs on our network which is unique. It would be great to see how we could create something that incorporated BOTH of those aspects of our brand.
Some examples of the types of products you might find in our on-line store OR in our Live On-Air Television Channel:
1) Vitamix - Vitamix.com
2) Nike iPad iTrack
3) Sustainable Jewelry
4) Sustainable Skincare (Aveda)
5) Furniture designed to help people relax/sleep better (http://www.relaxtheback.com)
6) Fitness Clothing and Footwear
7) Nutritional Food and Supllements
We will have several other sub-brands that will also piggy back on the creative for this logo/branding. So, this logo needs to be designed with the though in mind that is can be adjusted to incorporate sub-brand marketing.