- Must lean strongly feminine, but not be "frilly"
- Should lean "teen" (not "juvenile")
- Should make a young girl or teen girl "proud" to be a part of it, affirming her as a young woman, not as a "little girl"
- Informal, fun, creative, communal (most of these studies are done in small groups)
- There are two components to the name:
1) HEART: the beauty of a young woman's heart, her character, what she loves and believes, her value is priceless, she's special, rare and beautiful on the inside
2) HE"ART": the word ART in the name is intentional - some of the elements within the studies are ART-centric (crafts, projects, jewelry), so if we can somehow make that portion stand out, that would be ideal
- Careful with "heart" graphics - we do not want to look like a first aid clinic or hospital
- Christian imagery (cross, etc.) can be used, but not required
** Concept MUST work in 1C / black & white **
** MUST have both horizontal and "square/vertical" options **
NOTE: Please see the idea sketches, BUT, I'm no designer! :-) Just ideas to think on. Might be some clever ways to pull the "art" out of the word "Heart"