The design must reflect this belief "Simplicity is the ultimate form of sophistication." and also has to evoke feelings (warm, friendliness, welfare, commitment, zen).
We named our startup "SummerDay" because of the song One Summer's Day of Joe Hisaichi, wich make us remember that summer day were you enjoy life without worrying about nothing, where you just have to play with friends, ride a bike or swim in a lake.
We believe that the technology we would be developing should be remarkable enough that the user will focus in what he loves and not in technology details.
We add a sketch to show few ideas, we want the font bold, also we are planning to put our logo in electronic device.
Now that we have seen some designs there are some things we don't like:
-Spike shapes (some sunlights), because looks like if we touch it we could get hurt.
-Square shapes, squares are so complex we hate them.
-"The sun" concept it's widely used but it's not restrictive, if You come to us with an amazing and simple concept we would review it.
-Read our comments, we are constantly providing feedback.
Finally Keep it Simple.
PLEASE BE ORIGINAL, WE WON'T PAY FOR A COPYCAT, OUR BUSINESS IS SO IMPORTANT TO US THAT IS OUR WAY OF LIFE.
UNDERSTAND OUR NEEDS, BE CREATIVE, EXPRESS YOURSELF AND DO SOMETHING AMAZING!
KEEP IT SIMPLE.