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How erinc K started their logo design journey
Who are you known as?
What’s your company slogan?
Business. Lifestyle. Community.
Tell us a bit about who you are and the people you reach
Sunbury Business Association is a local voluntary committee that promotes Sunbury as the place to live, experience, eat, shop and be part of community. Our mantra is along the lines of 'live local, give local, love local', etc. Our target audience are families, new and existing businesses, international and interstate investors, developers & government bodies.
What industry do you think your business is most related to?
Community & Non-Profit
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The images included below are concepts we have developed ourselves that depict 'community' 'lifestyle' and 'business':
- the blue line on the left signifies Jacksons Creek, a prominent local geographical landmark
- the image behind the 'S' depicts 'family'
- the coffee cup symbolizes the 'foodie' / lifestyle culture that is emerging locally; and
- the plane icon roughly depicts the location of the International airport, approximately 10-minutes south-east of Sunbury.
We would also like to promote the concepts of 'positivity' and 'innovation' within the logo.
The final image attached is the old logo. The committee doesn't want anything like this. The old logo depicts the Ashes urn, as Sunbury is 'the home of The Ashes' cricket tournament between England and Australia.