Inkwell Strategies brand redesign
david gQt needed a new logo design and created a contest on 99designs.
A winner was selected from 115 designs submitted by 46 freelance designers.
One of the designers who made it happen
How david gQt started their logo design journey
Who are you known as?
Inkwell Strategies
Tell us a bit about who you are and the people you reach
Inkwell Strategies is a high-end corporate content, speechwriting and messaging firm. We work senior executives with very large organizations on communications strategies. Our client base is extremely exclusive--we focus on quality over quantity. We want to update our brand to align with this audience -- to project an air of sophistication, exclusivity and trustworthiness -- but without feeling stodgy. A bit of a tech/modern feel would be great.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
Aquas: Empathy, compassion, clarity and precision.
Dark neutrals: Formality, mystery, exclusivity and luxury.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Design inspiration
Other notes
I'm attaching our old logo for reference, but we're not interested in retaining any of the existing colors or other elements.
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