Our business is called Brisant Secure. The current company logo doesn't use the 'secure' element of the name, and we want to update the brand using Secure.
Whilst we sell directly to the trade we market heavily to the consumer, particularly with our £1000 security guarantee.
We want to achieve three things with our rebranding.
– we want an update on the branding
– we want to be able to use the new logo to incorporate as the 'Brisant Secure £1000 guarantee'
– to have branding that can double to create a door sticker/badge that we can give to homeowners who have a door secured with any of our products that says 'This door is Brisant Secure'
The logo needs to be robust, easy to identify/read, and ideally still using the blue/orange so that we can maintain some continuity with the old style.
Logos incorporating the the initials of the business need to be very relevant to security and not just fusing together the B and the S. We specialise in door hardware and door security, so if icons or images are being incorporated a door would be better than the letters or padlocks.
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