Iris Blu is owned by two women (and we are our brand) so we want a touch of femininity in our logo. We also want something that is appealing to corporate clients since that is our main audience.
I think the "IB" logos are the strongest of the bunch, but like I said, I think the messaging or story is really lost."
We want that wow factor since our current logo "IRIS BLU" is so boring. We also don't want something that looks like anyone went on photoshop, chose a font and simply wrote Iris Blu.
To us, Iris Blu signifies a clear vision, calming, easy to work with, fun, high end, professional, etc.
We are open to the idea of using a symbol built into the name (example - using a person/silhouette instead of the "S")