Final Update 1/17/2017*** to the finalists. Our website is active and i have changed it to black and white... we have no color scheme at this point. our entire site is going to be made around the winning logo so be creative. i am not stuck on the colors listed in the brief.
UPDATE*** 1/15/17 I just wanted to assure all designers or potential designers that this contest is going the duration. I am very happy with the design submissions so far and it is still anyone's to win. Keep the designs coming!
UPDATE*** 1/14/17 In the interest of keeping artists creativity and designs exclusive i will not be publicly rating any submissions from this point forward. even if i think the design is the best i have seen it will not receive a star rating. i will personally comment on every design submitted and give feedback to every artist specific to their design submission. I check the contest regularly and will continue until its completion.
UPDATE*** 1/13/17 (PM) I have received a couple more designs and have started to see similarities and i believe it is because of some wording in my original brief. First would be the shield or crest wording. I want to emphasize that the main logo does not need to make the shape of a classic shield. it can be circular, square, shield shaped, triangular or anything in between. just needs to work well as a stand alone logo without the wording to support it. Also I would like to mention again that the main word in the company name is Instinct so a crest with a unique capitol "I" as a stand alone would be nice to see as well. it doesn't necessarily need to contain the entire initials both would would be equally considered. I am aware that the initials aren't the easiest to manipulate
UPDATE***01/13/17 (AM) After receiving a few designs i would like to add a couple more things. when designers consider the full text portion of this logo take note that the emphasis of the company name is "Instinct" and the service provided are "defensive systems" and the monogram or shield should reflect this as well. I would also be interested in a crest with a unique "I" as the main focal point and the D S either absent or a secondary focal point. feel free to ask questions directly if you need more information or to check ideas before submission if you would like.
Ideal logo design would work well on instructor apparel, website, and other publications. looking for two part logo consisting of unique text for company name in full (Instinct defensive systems) and a company shield or crest with initials of company (IDS) . i would like design to refrain from using firearms or martial arts equipment in the logo and focus more on a unique company mark/crest/shield and creative text for full company name.