We will be the only fully dedicated foreign currency exchange bank in Canada. We specialize in servicing financial institutions and wholesale currency exchange companies (not individuals) throughout North America offering fulfillment of foreign banknote exchange, foreign check collection, international wire transfers, and issuing foreign drafts.
All of our services and products are fulfilled through our industry leading web-based software EBCFX. Our main office is in Toronto, Ontario, Canada. Our company group has more than 150 employees.
The goal of the company is to become the number one foreign currency exchange vendor in North America, servicing the largest financial institutions and return value to our shareholders.
The main challenge is that we are a newer, less established company within the industry.
EBC is a newly formed bank (2013) originating from Currency Exchange International’s Canadian subsidiary company. The subsidiary CXI Canada began in 2011, CXI began in 1998.
The target audience for the bank is two-fold. One being the customer. Bankers from their late-thirties to sixties, mostly men with higher income levels and sophisticated sense of taste. They will be from the US and Canada and focuses on financial industry as a whole.
Secondly would be potential investors in the company. These could be a more international breed of the described audience above, but of generally the same demographic.
Detailed brief will be attached further.