Our logo must look professional & be very definite so that it jumps out at potential customers (eg when it's sitting on a shelf alongside other products).
Style - contemporary, classy (without being overly formal), clean & simple, obvious
Elements - nature, water, soft & peaceful to look at, flowing or curved lines
I like the general style and feel used at http://www.simplysoap.com.au and http://www.lindaosullivan.co.uk
I'm aiming to build a brand and eventually be in the league of - http://vassevirgin.com.au/bath-body/scent-range/75-gardener-s
If I had a soap shop it might look something like the first photo below - warm & cosy, natural materials, a little bit rustic, a bit French, pretty. I love everything in the French style!
Size – The logo needs to be printed on our soap labels (not yet designed) at a fairly small size, perhaps only 10-15mm high, so please take this into consideration. Copy of current label is attached to give an indication of size.
The logo will also be made into an acrylic stamp for stamping an impression into the bars of soap, so it needs to be a fairly simple design for this purpose - it will be more like a silhouette on the stamp. The tagline will be omitted from the soap stamp to simplify it. I've attached a photo showing the soap stamp that I currently use (photo 2) and some other soap stamps. That's about as intricate as the design can be.
Font – I would like the font “Great Vibes” to be used for the company name. It's from http://www.fontspace.com/typesetit/great-vibes.
The font I currently use for the tagline is Nyala but I'm happy for that to change to another sans serif font.