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How gwadsworth started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We are a private equity investment firm, named Banyan Square Partners. The audience is investors and executives.
What industry do you think your business is most related to?
Accounting & Financial
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We are envisioning a clean, modern, understated logo. The name is derived from the roots of the banyan tree, which symbolize partnership and network.
One idea is the name with a square containing an abstract and stylized banyan tree roots.
Another is to do a small image consisting of a tiny representation of a banyan tree (root or leaf) in the top left and a square in the bottom right.
There is probably a preference for a very clean sans serif font, unless you can find a classy (likely, thin letters) serif font with matching simple imagery. Intrigued with dark green as part of the color palette to represent the nature and tree.
We do not want a tree in the shape of a square that looks like a diagonal. If anything, the tree should be embedded in a traditional square shape which feels cleaner.