How Rick O'Gorman started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Insurance Loss Adjusting specialising in Legal Liability and Marine claims
What industry do you think your business is most related to?
Accounting & Financial
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The name Leads Adjusting can be interpreted in many ways i.e. Lead buy example, Leads through quality, A Leader in the field etc. As we specilise in Legal Liability and Marine Claims the term Leads also has a nautical meaning. Leads are described as:
'A pair of navigation marks, used to indicate a safe passage for vessels entering a shallow or dangerous channel. Leads are separated in distance and elevation, so that when they are lined up vertically, with one behind the other, they provide a bearing. They are usually used to enter a harbour, anchorage or navigate a channel. They are often used for the approaches to anchorages instead of lateral marks'.
If the design can have a subtle nautical theme that is highly desirable. Even the use of some Leads in line with the name might work. Ideally what we seek is a classy and conservative logo that has a slightly nautical feel without suggesting to clients that all we do is marine.
FYI our clients are major Australian Law Firms and Insurance Companies hence we are targeting a relatively conservative market.