Key brand themes: Trust, Security, Independence, Simplicity, Insight, Future looking, Wealth, Cloud, Online.
Current website is http://www.moneymojo.co.uk. Take a look. Current logo (mojo200_fw_.png) is hastily put together. I like the feeling of security given by the grid bars, but it looks old cheap and not very contemporary.
the attached mojo.jpg is from moneymojo.com, nothing to do with us but I like their logo . Their website doesn't seem to have done anything for years.
I'm an accountant by training and so in the remedial class where graphic design is concerned, so be patient with me.
Two more thoughts on the brief: Firstly, one of our target markets is people who have in the past used Microsoft Money (which is no longer supported). It would be good if we could at least show a nod of respect to that software so I have included two new pics showing the colour schemes and icons of that package.
Secondly it would be good to reflect the online nature of the business and therefore incorporate .co.uk into the design. Probably in a smaller font (perhaps vertically)? We have a number of regional domain names registered so we will need to be able to interchange the appropriate words into the logo (.it .fr etc) hope that makes sense.