The purpose of the logo is to imprint my name on the web site. Until now, it has been passionsaving.com. I want the site to be viewed as "Rob Bennett's PassionSaving.com. The aim is both to create a more personal and warm feel and to portray myself as a strongly credentialed expert who is doing more than repeating conventional personal finance ideas.
I have uploaded a photo of myself. The photo goes to the left of the remainder of the design.
The tag line for the site ("The Old Ideas on Saving & Investing Don't Work -- Here's What Does!") goes at the bottom of the design.
The logo will appear at the top left-hand corner of every page of the site. The body of the pages will have a white background but the top of the pages (where the logo and the navigation bars appear) will have a black background). The site will generally have little color (the body has lots of white space and no sidebars -- for comfortable reading of long articles). So the logo might be a place to inject a bit of color that will stand out.
The subject matter (money) is serious. But the unique element of the site is that it focuses on behavioral finance insights. So it is all about how the human personality affects money choices. So my articles examine emotions and personality and the human mind. This is NOT a corporate approach to personal finance. The saving advice doesn''t argue for exerting greater willpower but for choosing saving goals that possess intense personal concern. I offer a fun take on a serious subject matter. The logo cannot be ouright goofy. But it must evidence a sense of humor and optimism and excitement and individualism and freedom.
I have downloaded up above the image used for the cover of my book ("Passion Saving: The Path to Plentiful Free Time and Soul-Satisfying Work"). I believe that the background image used there (an abstract using a variety of colors) might work for the logo if it can be successfully replicated.
The words that will appear in the logo (aside from the tag line) are "Rob Bennett's PassionSaving.com" My thought is that "Rob Bennett's" might be in some sort of italic because this is the personalizing element while "PassionSaving.com" might be in some form of block letters. The "P" and the "S" should be capitalized since these are really two words. There should be some extra space between the word "Passion" and the word "Saving" to indicate that they are different words but probably not as much space as there would be in ordinary circumstances (since they make up a one-word title for the web site). My tentative thought is that the letters of "PassionSaving.com" might dance a wee bit rather than be planted firmly on the ground (to suggest play and excitement and optimism).