I'm open to all ideas so use your creative magic!
We do want to communicate trust and simplicity. However, since this will be a site primarily for consumer finance, anything that's friendly, appears easy / simple / clean will help (mortgages and finance stuff can be scary!).
My lame ideas include:
1) maybe something creative with the "t" in "sprout" to symbolize a growing sprout?
2) maybe a play on the old Jolly Green Giant character named "Sprout" (from the 70's, 80's, young designers won't know what I'm talking about -- sorry!).
3) simple text-base logo next to a growing sprout
Competitors in the space would include lendingtree, bankrate, esurance, etc... though I'm not sure I really like any of their logos.
Sorry for the lack of direction, I won't know until I see it!