How Dave.dilitkanich started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Tonewood Cases makes protective cases for iPhones and iPads from high quality, authentic tonewoods - just like those used to make guitars, violins and other musical instruments. The woods used include Rosewood, Walnut, and Maple. The cases are designed for musicians who value design and craftmanship and will be marketed on a dedicated ecommerce site, http://www.tonewoodcases.com, and eventually through musical instrument retailers.
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Logo types to explore
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The target audience is the overlap of tech savvy Apple iPhone / iPad users, with musicians who appreciate quality craftsmanship and authentic tonewoods used in making our cases. These are primarily young or middle age males with disposable income. Pricepoint of the cases will be about $50, so the logo needs to reflect a high-end, luxury aesthetic.
The logo should be appealing to "techies", guitar players, and even average iPhone users who might be interested in a high quality wooden case. We're looking for a simple and clean design. The logo will go on the back, bottom part of the product itself as well as on the product packaging and website.