Social TV plattform that brings you everything that you like around your TV programs, including live Twitter feed, extra content, more information, polls and so on.
Newly launched service during second half of 2012 where the logo will have a central part for the whole service and graphical profile.
- Use the name Like.tv in the logo. Either black text or darker grey.
- Clean and modern interface that should be reflected in the font used
- Would be great to integrate some graphical element with a TV, screen or speech bubble for example. Great if this element can be used as a stand-alone icon.
- Possibility to use slogan below or next to logo. Working slogan that can be used is "Maximize your TV experience”.
- Open to the use of colors as long as it is done in a clean way. Vimeo is a great example of how this can be done.
- Default should be to work against a light background (white or light grey). Not requirement - but a plus - to work against darker background as well.- Will be used online, in the app/service and on air.
Initially targeted at early adopters that already discuss TV programs online and in particular Twitter, but looking forward it will be a more mainstream and general audience. Equal split male and female. Average age around 30 years old. Technical savvy users without crossing over to the geek users.