How The AHED Project started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
The AHED (Arnhem Human Enterprise Development) Project supports Indigenous people in remote communities in Arnhem Land (Northern Territory) to achieve their visions and ideas, step by step. We also work to engage people around Australia to understand and support these communities. http://ahed.whywarriors.com.au
What industry do you think your business is most related to?
Community & Non-Profit
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Our project is based on relationships with people, therefore we'd like our logo and the accompanying font to have a "human" feel to it. We want something striking and gritty that links to our parent company (see whywarriors.com.au). We like the idea of a stencil and or "street art" interpretation of the head and torso of the Indigenous warrior (image provided "FrontRGB.tif"), accompanied by the text "AHED Project" (less emphasis on "Project" than "AHED"). The image should work with or without the text. Designers should feel free to interpret the image of the warrior with some artistic license, while still being recognizable as an Australian Indigenous "warrior". With this image we want to convey strength and the sense of looking or moving forward. We do not what anything that looks like a digital manipulation of our existing "warrior". Examples of what we mean by "stencil" art are also provided . The logo needs to work on a small scale as well as in a large size, and preferably using no more than two colors. However, a single colour would be preferable as we would like it to work on different backgrounds.