Additional slogan: "having the life you were meant for: happy, healthy and successful"
Dr. Alex is the creator of The Healing Codes (http://www.thehealingcodes.com) and is an alternative health / self improvement industry leader i taking control of the hard issues in life and turning them around for happy and successful lives.
We are re-positioning the brand as "Dr. Alex Loyd" instead of using "The Healing Codes" as the brand. Dr. Loyd is an expert in "advanced spiritual physics" and focuses on self-help products that serve as an alternative form of healing medicine for physical, relationship and success problems. We want to position Dr. Loyd as the expert, much like Doctor Oz or Dr. Phil. We want to stay away from creating skepticism among potential clients, and stay away from the "new age"
Caucasian females 45-65 who live on the West Coast, East Coast, & Texas
Have some disposable income
Want to form an emotional bond with products and companies
Want ways to recommend products to other people
Want to be seen as poised, intelligent and attractive
Have been diagnosed with cancer, arthritis, heart disease, diabetes,
depression, hypertension, or asthma
Looking for self help products to buy for themselves or their significant
Regularly check email, browse the web, research health and shop online
Want technology to be easy to use
Have tried an alternative form of medicine
Many are divorced or widowed by age 56
Lack of scientific data or evidence will keep them from trying new
Dr. Alex Loyd is one of the most respected and influential authorities on self-help
and whole life transformation.
1.4.2 Big Unifying Idea
Dr. Alex Loyd's Whole Life Transformation Systems Give People Hope for
Physical Healing, Successful Relationships and Financial Freedom.
1.5 Brand Development Strategy
1.5.1 Person Marketing
Position Dr. Alex Loyd as the brand of the company and over all products. Create
a logo, slogan and represent him with professional media materials including a
website. Position and revise his content and testimony, utilize professional,
celebrity and media testimonies and endorsements.
Use Dr. Phil, Dr. Oz or Oprah as models of person marketing success.