Jonathan1991 needed a new logo design and created a contest on 99designs.
A winner was selected from 108 designs submitted by 51 freelance designers.
Supplies software for public and private hire taxi cab companies. Software includes mobile apps (iPhone, Android) and web apps for booking taxis and distributing work to drivers.
The target market is taxi company owners. To generalise they are middle aged males, often former drivers. It's a price sensitive, no frills kind of business.
On the other hand RightCab is a technology company so needs to portray a modern, innovative, confident, fresh (young?) image.
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