Superfirst is an accounting/finance business that specialises in setting up and management of self managed superannuation funds. As such the logo needs to represent conservativism, trust, professionalisim etc etc as our clients are entrusting us with their money so don’t want to be too out there.
However, all our staff are under the age of 35 so we want the logo to be fresh and reflect the ‘youthful enthusiasm’ which is our culture. I want to try and pitch ourselves as ‘the new breed’ of accountants…the next generation coming through who are highly motivated, highly educated and highly enthusiastic.
We want to differentiate ourselves from the ‘old’ traditional accountants, which can be seen as too conservative and traditional and not up with the times, but it is important to maintain the professionalisim and conservativeness of the accounting profession to generate trust with the client.
Therefore we have two ‘conflicting’ aims...traditional and conservative yet young and progressive.
Our brainstorming came up with the following list of key things we would like to express.
Clean and Uncluttered
Simplicity in design (whilst also showing a high level of sophistication and technical ability, below the surface)
Fresh and vibrant
Bright and happy
This is to be our second business. Our first business’ logo and website design - Fusion Partners (http://www.fpcc.com.au) was modelled on exactly the same brief above. The colours in that logo are PMS871 (metallic ink) RGB 142,124,73 and PMSBlack 0,0,0. I like the gold and am interested in using this again. Alternatively i am interested in using green to represent new life, growth etc etc.
We would want to include the tagline ‘The SMSF Specialists’ or ‘The SMSF Experts’ in our Superfirst marketing to describe exactly what we do, so maybe that can be incorporated in the logo.
I also thought about a symbol of some sort above the words ‘superfirst’. Some preliminary ideas i had was two hands shaped together to make an s or a gold wax seal with an s...
I tried to replicate the fusion partners logo into superfirst...but it just doesnt quite work for me...it just doesn't look proportioned and elegent like the fusion partners logo does. Thus i am looking for something new...whether it be an adaptation of that logo or something new, whether it be the same colours or completely different...i am open to suggestions.