I want to shed the status quo image of our industry and need a logo that will help do that. While I focus on client demographic of 35-50, I don't want a logo that will seem uninviting to those outside this age group.
My vision is to be able to offer value to any family that meets with me. While the majority of my clients are pre-retirees and newly retirees, I am reaching out to the younger generations with this new brand. I am fairly young myself, mid-30s, and want a logo that will resonate with all generations while leaning to toward my peer group.
My goals are two-fold: to add value and quality of life of my clients, and to give them an enjoyable, dare I say, fun experience they did not think possible with a financial advisor. And I want my clients to feel as if I'm part of their family.
I would like to see a logo with and without the slogan.
What I wanted you to see in the attached pic is how the slogan appears. I like the separate color for the word "real" as I plan on using that in marketing materials.
I'm open to any ideas, colors, fonts, etc. Thank you in advance for your work!
Thanks to all so far. Please do not be stuck on the color scheme in my sample business card. I'm ok with more traditional blues, greens, etc.
I really want the graphic to avoid arrows, check marks, swoops, etc. I need to avoid any possible graphical representation that could be seen as giving a guarantee or a promise of positive investment performance.
Watch this video which is an Evernote promo.
Don't look at anything, but listen to the music. How does that music make you feel? That calm, inviting, friendly with a little playful feeling is what I want my logo to convey.
Thanks for your work and keep it up!!!
Thank you for all the submissions so far. As I'm seeing more options I'm beginning to feel that the acronym of "YFA" is not something I want in the logo. I'm leaning toward the ones of a family. Concerning the family logos, I want to be careful to convey a message of the advisor as part of their family, not a paternal image of us taking care of their family. Thanks for all you submissions. Keep up the great work!