jmequipment got their new logo design by running a design contest:
New logo for 80 year old, widely known corporation!
Check out jmequipment's Logo design contest…
J.M. Equipment is an agricultural and material handling company that has been in the business for over 80 years. Being in the business for that long, you can imagine that our logo is a bit dated and does not fit the professional mold of a $100m+ generating corporation. Our audience has always been older farmers and industrial workers, but in the internet age, the younger people are taking over the family businesses and we need an image to reflect our new, younger audience.
We need straight line; we need a BRAND; we have no insignia. I want people to look at our logo, color, or insignia and know who we are. We do not want cheesy like "a farm" or "old tractor" but something industrial looking yet simple. Something that can stand alone or have the full company name attached. We want that insignia to be on shirts, hats, etc without the company name and people know what it is. I have the current logo attached. Our company colors include "Allis Chalmers orange (#e18021). The other is a logo that i've been testing with, but it's too "industrial" and convoluted. We need simple and sophisticated. We need STRONG, yet subtle. We need something that does not say "farming" but can be used to fit a wide array of products and machines that we sell.
299 US$ Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at 1.999 kr..
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
jmequipment collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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