10KJ stands for 10 000 Jobs. This is the goal of a new project launched in January 2018 in which our foundation (logo attached) is funding 10 organisations over the next few years which collectively will be working with 10 000 unemployed individuals and assisting them in securing income and employment in South Africa. This will not only affect the 10 000 lives of the direct beneficiaries, but also the lives of those in their household as often the income earned by the beneficiaries will be the only source of income in their household which, conservatively, is estimated to comprise 7 members. That's a multiplier effect that may positively impact an estimated 70 000 individuals.
Why we chose 10 KJ is that not only does it represent 10K Jobs but kJ is also the symbol for energy (kilojoules). 10 Kilojoules is 10 000 Joules, 10 organisations is 10 000 jobs. This enormous task of creating 10 000 jobs will require sustained and mammoth amounts of energy.
We want the logo to be a symbol of hope and dignity, positivity, inspiration and energy. It should inspire other funders to get behind similar projects.
Target audience is rather broad: other funders of job creation (government, civil society, corporate, private etc.); the general public to create awareness around the imperative to address unemployment and encouragement that something is being done; the organisations we are supporting to show that they are part of a bigger collaborative picture/project which encourages working together to solve a problem; the unemployed (majority of which are youth ages 18-35) to encourage and bring hope.