WHAT IS IT
ZO Organized is a lifestyle. It's the Zen of Family, Life, and Pursuit of Happiness. It's organizing family chaos. The company and website haven’t launched yet but will offer three ways to learn with the tools to simplify the process of getting ZO Organized, so you can live your best life stress free.
Divisions: 1. Blog, 2. Products, 3. App & Website. so need two versions for both.
1. Informative Blog to Educate – An informative blog to help educate consumers on tips, how to’s, factual data, current laws, questions to ask, steps to maintain, etc. covering each stage/event of life. Some affiliate marketing and directory for products and services will be provided. – The Wiki of Organizing
2. Green Products – The binder organization system with tab insert, step-by-step organized plan instructions for each life area – It’s a ZOO or It’s ZO Organized
3. Application – The age of digital can be scary. ZO simplifies, aiding the transition to a digital life. It’s personal document management, a family command center, and automated intelligent life assistant for all areas of living that covers: time, finance, health and fitness, family life, plan and protect – Zenfully ZO (We are not sold on Zenfully ZO so if any other taglines/sub heads come to mind we are open, as long as not currently trademarked). This will be used as the parent brands tagline.
WHO IS THE TARGET
For the brand in its entirety, we would like to target early adapters, millennials, and older Gen Z. Same target for the application. Forecasting website audience - will be mostly female millennials and Gen Z, so we would like brand direction to be more cutting edge yet trustworthy and sophisticated. The blog and product line will mostly target Generation X through Boomer Generation.
Messaging is friendly and down to earth. Relays understanding of modern-day stress of managing family, life, finances. Eases consumer mind with concise benefits.
This is undecided. There will be many icons and color tagging for all the many categories/life needs for organizing the site, however the logo can be simple 1 to 2 color variation.
EXAMPLES OF SITES WE LIKE
We like the messaging of this site: https://pandaplanner.com and Piniic is another competitor https://picniic.com/.