We need to communicate luxury as our marketing will involve creating a brand around very expensive pet clothing items.
We are completely open to suggestions and all designs, colors as long as they communicate the overall feel of our brand.
The logo/name must also be able to be separated as needed in terms of splitting up any words from symbols, etc.
We are going to be using the logo on small clothing tags as well as on larger clothing items so the design must be flexible and be able to fit and readable on small clothing tags.
We are looking to stand out however. Our competitors use their website name with an image of a paw. 99% of our competitors do this and we believe it fits well with our brand name however if a "paw" logo is used it must be completely original and something we could trademark. Not just a crop of a standard paw image.
I can provide as much feedback as necessary as we get a feel for the design but to begin I would appreciate you offering design ideas to which I can provide critique.
Attached is our current logo. Our company is trying to find something we like better!
I also have plenty of other logos that we hate I can share so you can see what we are not looking for..