Our current logo is below. We are updating our logo for the following reasons:
- Take the masculinity out of the Debtor daddy logo (eg. less heavy font etc) needs to be gender neutral
- Remove the representation of the old, with the bowler hat and moustache.
We consider this a logo 'tweak' rather than a brand relaunch. Need to work with current colours.
The bowler hat and moustache have been strong recognition for the brand so we'd like to try to replace this with a gender neutral icon. Possible icon ideas - but we want to see your own ideas: Money, cursor, love heart, cupid’s arrow, the idea of a relationship - having two of something.
We want to be the beacon in a world of difficulty/stress. We have a focus on partners and relationships.
We want to focus on representing these aspects of the Debtor Daddy brand in the logo:
- modern, fresh, caring, friendly, insightful, leader
- gender neutral
Current colour scheme (from website):
Dark turquoise: #3c97a3
Logo design requirements:
- black version
- white version
- colour version
- icon only version
- Website, social media, online market places
- Business card
- Pull up banners
Competitor colours (to avoid similar colour and style, need to be distinctively different):
- Ezycollect - orange and blue https://ezycollect.com.au/
- Chaser - orange https://chaserhq.com/
- Invoice Sherpa - blue and white https://www.invoicesherpa.com/
- Smart Collect - blue and green https://www.smartinvoiceapp.com/
- Smart AR - orange and white https://www.smartar.com/about/