The jpg below is an example of a logo concept that I'd like to see developed. I created it and am NOT a designer, but I like the idea of the "t" in rooted being anchored by roots and flourishing into something of vibrant color.
We as a company are trying to create a loud stand out brand that breaks the stereotypes of the natural industry. We would like to use bold colors as much as possible and communicate a tone that is genuine, natural, and wholesome, yet unafraid and energetic. We are going for simple, yet powerful.
Looking forward to seeing what you come up with!!!
1. I do not like the visual of the back to back o's in the word rooted. I think that using symmetrical round lettering negatively accentuates the visual.
2. I made the "t" green in my example and put a flower on top, but that was just because of my lack of design ability. After further analysis, I think making the "t" green may awkwardly break up the word and make it a tad confusing. The "t" could be brown and be a tree? Or the colors of the whole word Rooted could be different? Or it could stay green? In summary, I just want a cool visual without the word looking too separated.
3. I would prefer if the word "beauty" is not in cursive font. We are targeting a female audience, but more of a down-to-earth audience than a pretty princess audience. Please feel free to use bold colors and funky fonts, but ones that are not pretty princess.
4. Same goes to the flower coming out of the "t" or any flower used in the design. Bold colors- yes! Funky designs- yes! Extremely feminine flowers- not so much. Please keep femininity subdued as much as possible while creating bold colorful unique fun designs!
I apologize if my design is a little misleading, I am not a designer so I can't execute exactly what I want- that's why I opened it up to all of you!! Use your creativity and your eye for what looks good and let me know if you have any questions!
Thanks so much for your work!! Great work so far!!