Our company is called Landworks. We’re a small but ambitious startup that’s borne from having worked for bigger, less personal, and less ethical lawn-care companies.
We do all manner of outdoor services for residential and commercial customers. This includes lawn mowing, trimming, mulching, weeding, installing plant beds, snow plowing, installing hardscape features, yard clean-ups, painting, etc.
Yet we do more than lawns because we operate all year long and we want to stress that we’re a service that always has one eye on quality. So while our name “Landworks” focuses on the outdoors, we also do things indoors. These services include moving, painting, light carpentry, etc. So we do a lot. Essentially, we’re the guys you call when you need some odd job done and you’re not quite sure whom to call.
At the same time, Landworks is vague enough that we think it’s important to work in a description of what we do. So we came up with Yard & Property Services. This is something we’ll need to likely work into one version of the logo itself so people know what Landworks is. If we were called “Bob’s Yard Care” it would be easy to figure that out. But because our name is a little more unique, we’ll need to describe to would-be customers what we do. Yet for readability in some instances, we’d likely also want a standalone version of Landworks. For now, please be sure to include the tag line “Yard & Property Services” somewhere in the logo.
Our goal: We want to be differentiated by the quality of our work. That starts with a great logo. We want to stand out from the normal guy who puts some cheap lettering on the side of his truck or makes a clip art logo involving a lawn mower. We came up with the name Landworks as both a nod to the outdoors and to a time when there were big factories that incorporated names like metalworks and steelworks. We wanted to go with a vibe of modern meets industrial.
As such, our goal is to obtain a clean and easy-to-read logo. With design we believe the cliche is true: less is more. Clean designs are longer lasting and, for us, will work on everything from yard signs to T-shirts to truck decals to business cards.
Our favorite logos are things like FedEx (for its legendary simplicity as well as the arrow). Or the granddaddy, Nike, for its clean look.