Stonington 1649 Logo

Stonington 1649

The Town of Stonington requires a logo to be used in destination marketing, economic development, wayfinding signage and civic promotion. The logo will be used in conjunction with the domain stonington1649.com, which refers to the date of the Town’s founding, and should have “Stonington” and “1649” in the typography. The logo shall be platform agnostic across all media inclusive of textile/embroidery, signage, digital and B/W print.

Stonington, Connecticut is located on the dynamic shoreline of Long Island and Fisher’s Island Sounds. It encompases two rivers, three harbors, rich farmland, forests and lush marshes, midway between New York City and Boston. It is small-town New England at its best, with old world charm yet also very accessible to modern urban centers. There are 3 Stonington exits on Interstate 95 and convenient AMTRAK passenger rail service from a station in Mystic, with two other nearby AMTRAK stations in New London and Westerly, RI.

The town of Stonington has 18,500 residents; there are 3 village areas consisting of Mystic, Stonington Borough, and Pawcatuck.It is bordered by the Mystic River to the West and the Pawcatuck River to the East.

Stonington is a year-round community and also a major tourist and boating destination. The Town is home to two internationally recognized tourist businesses: Mystic Seaport – the Museum of America and the Sea and the Mystic Marine Life Aquarium. Nature walks provide easy public access to the rivers, coves and forested lands. Charter boats and kayak rentals allow access to the rivers and Long Island Sound. It is also close to two large Casinos and the Atlantic Beaches in nearby Rhode Island. It is somewhat unique in that the town is on the coastline with beaches, two rivers and one harbor but also has farmland, nature trails and a large amount of protected woodlands. Stonington has many heritage farms and some farms date back to the mid 1600’s (Davis). Stonington Farms helped to feed the soldiers of the revolutionary war and provided corn and salt hay for the livestock and horses of the Continental army of George Washington during the times they were camped nearby.

Stonington has an important maritime history and is home to the last remaining commercial fishing fleet in Connecticut. The residents of Stonington successfully repelled the British in the War of 1812 and its history is on display at the Stonington Historical Society and Museum. There are 16 buildings and boats in Stonington that appear on the National Register of Historic Places.

Stonington is home to both families and retirees, and the population swells in the summer because it has a high percentage of summer homes and a well-established hospitality industry. It has become a center for Senior living and associated healthcare businesses which are supported by two nearby hospitals in neighboring towns. With five schools and a strong social services network, Stonington retains its multi-generational character.

The Town budget for FYE 6/2016 is $61,220,000. Stonington’s finances are well managed. The education system is excellent. The total number of students for the period ending 10/2014 was 2,290. Median family income was $100,400 in 2013 compared to a statewide median income of $87,200.

Target Audience
The logo is aimed at residents, tourists and potential investors in Stonington. We would like the residents to feel proud about living here. A town that is proud of its past, yet looking to the future from an economic development perspective. Tourists should see a quaint New England Village with all the modern conveniences of the 21st century, world-class attractions and natural beauty. We would like investors to see a highly functioning local government that is pro-business.

Town website is:
http://www.stonington-ct.gov/