The financial services business Caboodle already exists with the brand details attached. You can also see it in operation at http://www.caboodlefs.com.au
The members of the Caboodle Masters Network will be operating their business under the Caboodle banner, however we would like them to have their own branding as a group. The new brand does need to comfortably sit side by side the current brand.
The Caboodle brand currently is designed to be quite fun and engaging, and is our consumer brand whereas the Caboodle Masters Network is a collection of the best of the best insurance advisers coming together with state of the art technology and services to provide thought leadership in the industry and show others how it can be done. It will be the brand we use within the industry to attract other like minded advisers like ourselves, and therefore needs to be more serious and have a more mature feel.
The green is the primary Caboodle colour, however I could imagine a grey or charcoal with some green may work for the Caboodle Masters Network.
This logo could be the words only or could have a character or emblem. In the case of the character or emblem, it may be used without the name or with it. We will also end up using an all black and all white version of the logo.
Therefore the final files to be provided are:
- logo (art file as well as jpg and png)
- emblem or character on its own (if this is in the winning logo)
- white and black of each of the above