The main thing our Website must do is convey a professional, established agency that provides marketing and communications services, as well as content development. These include strategic messaging and positioning; content production and editorial management; industry and influencer relations.
Note that we like the bold colors that are included in the existing Agilis logos we uploaded. However, we don't want a Web presence that is ostentatious or has too much swagger. We want to convey our depth of resources and experience by creating a journey that walks visitors through the breadth of industries and business models where we have expertise.
- What to Say / How to Say It / Whom to Tell -
These three concepts comprise a client's narrative identity and target audiences.They also fold together nicely with strategic messaging / content and editorial / industry and consumer outreach - which are basically the services we offer. If there is a way to connect the services we offer with the concepts of narrative identity in the way that a visitor experiences our site, that would be awesome!
We have thought about a set of icons that delineate our various services using our Springbok image from the existing logo files: strategy, editorial, industry. If the Springbok goes away, we would still like to use a set of visual icons as tags to associate various services with concepts or ideas. While these would not be a deliverable associated with the project brief, the winning design team should know that this will be the next project we do.
We have used and like the Springbok in a watermark format to make a generally white background with a lot of narrative look more interesting.
We like side bars for things like testimonials; interesting and relevant contextual links - either our site or other sites; news feeds of links from sites we like.
We want to connect to LinkedIn and Facebook to start, Pinterest soon, and perhaps Twitter eventually.
You can see our current public Web site at http://www.agilis-communications.com. It's boring and way to narrative. We have a lot of photographs and graphics to create thumbnails that link to samples of our work, or build a portfolio page.
And we have a working new site hiding in plane view at http://newsite.agilis-communications.com.