I don't have a concrete decision on what I want the website to look like. I'm open to suggestions, so please feel free to share any ideas.
I can tell you what it needs to do, and you can get creative from there
: ) I do want to stick to the colour scheme of your winning logo though, and anything that might match it. I think having the logo as the prominent feature of the page would look nice, but again, am very happy to experiment.
I'm looking for simplicity and ease of use. It's for small businesses, and especially small business startups. They might already feel overwhelmed by the process of starting up and having to create some content, so I want the website to be inviting and reassuring. It should speak simplicity but sophistication. I want them to get the impression that my work is quality, but the process is easy and not stressful.
The website must be easy on the eyes. This means it must be designed in a way that allows me to include the text that must go on each page, without looking like the site is full of writing and is too busy.
The following pages will be on the website:
The Home Page should immediately draw the reader in with the beautiful design, and make them comfortable that they've found a quality, welcoming place for their services.
This page will have a simple introduction to what's on offer, but shouldn't be too heavy with text. I would like something to link the reader to each of the services offered. But since all the services will be on the same page (Services Page), it would need to link them to the relevant 'section' on that page, rather than a seperate page itself. We can discuss this. I would also like a testimonials section, ideally on the bottom of the Home Page, though will also consider it on another page.
This page should have the most personal feel. I want them to make a personal connection with me here, as my business edge is in the personalised, custom service that I offer -- simple and easy to access, but still quality. On this page I'll be writing (less formally) about myself, my experience in writing, my education and so on. I'll be inviting them to speak with me and letting them know that I'm very approachable.
This page will probably have the most text, as I'll be listing all of the services on this one page. It will also be the most formal writing compared to the others, as I'll have to describe the different types of services. As the text might be longer and drier than other pages, this page would need to be designed in a way that helps the reader get through the text so it doesn't look too crowded.
- How It Works
On this page I'll be explaining to the reader the process of booking the services. I'll be emphasising here how easy the process is, especially compared to other businesses. I may also tell them the rate on this page, but that's not confirmed.
This will be the simplest page, simply telling them to get in touch with any questions, or to book. It will need a basic contact form.
I would like a search section on the site, so people can type in a term and search for it.
I would also like links to some social media sites.