We are looking for a cover design for the next profile in our Funding Performance series. It will need to be appropriate for both a downloadable report and as the header on a dedicated webpage for the profile.
The Funding Performance series of profiles promotes and encourages funders willing to support their grantees’ learning and improvement—and open to learning and improving themselves to become better organizations for the people and causes they serve. Each profile tells the story of one funder’s experience and highlights its relationship with one or more of its grantees in their joint pursuit of high performance.
The target audience for the Funding Performance series of profiles includes funders such as foundations, high net worth individual donors, grant-making public agencies, and businesses engaged in corporate social responsibility and community investing. The nonprofit sector more broadly may see these profiles, but they are written for and targeted at funders.
We want the visual design to communicate logic, empathy, and listening - the central themes of the story for which this will be the cover design. The title of the story is “Brain + Heart + Ears”.
We also want the visual design to communicate our brand’s personality: Warm, trustworthy, credible, reflective, and personable.
Our design aesthetic can be described as clean, simple, polished, warm, sophisticated without being elitist, and appealing. Take a look at the various products and designs present on leapambassadors.org to gain a sense of our overall aesthetic and feel.
Font package details:
Headers: Droid Serif, serif
Subheads: Droid Sans, "Helvetica Neue", Helvetica, sans-serif;
We do have Leap Ambassadors Community brand colors, but don’t want to limit the cover design to those particular colors. The brand colors of Blagrave Trust, the organization being profiled in the “Brain + Heart + Ears” story, can be seen on their website, http://www.blagravetrust.org/.
This cover and profile story are the third in an ongoing series. You can see the first two here: http://leapambassadors.org/products…ble-trust/ and here: http://leapambassadors.org/products…petus-pef/
We’d like the branding on the cover (the Funding Performance box at the top and the Leap of Reason Ambassadors Community logo at the bottom) to either remain the same or be incorporated into new series branding that you develop for this cover. If you develop the latter, please ensure that it is done in a way that could be added to previous covers. We just want it to be clear that they are parts of a series rather than completely stand-alone profiles. The Leap Ambassadors Community logo must be somewhere on the cover, but it doesn’t need to be particularly prominent.