aliced1 got their new menu by running a design contest:
Design a unique, simple, and fun menu for a contemporary boba tea house
Check out aliced1's Menu contest…
Toastea will be a new tea shop opening in burgeoning downtown Los Angeles. Like the name, our menu will be starring two main items - toast and tea. For toasts, we are using a 1.5" thick slice of Japanese milk toast, buttered, toasted, and topped with whatever customizations the customer chooses, such as Nutella, honey, fruits, etc. If you are unfamiliar with this item, please check out this link: http://www.chopstickchronicles.com/shibuya-honey-toast/ For tea, we are putting a modern twist on boba tea (also sometimes known as bubble tea) by using whole loose leaf tea brewed in small hourly batches, organic milk and dairy free options such as soy, and natural sugars and sweeteners. If you are unfamiliar with this item, please check out this link: https://en.wikipedia.org/wiki/Bubble_tea We aim to reinvent the boba tea house experience by transforming a traditionally ethnic drink and dessert into a mainstream product, all with the highest commitment to premium ingredients and top-notch customer service. To do this, we have several different approaches that are atypical of boba tea places: 1. Use only fresh whole leaf tea, brewed properly and sourced responsibly. All our tea will be made in small batches hourly to ensure freshness and consistent taste. 2. Use quality ingredients that you can feel good about such as California organic milk, local 100% raw honey, and housemade nut butters. All our breads, toasts, will also be baked fresh daily. 3. Use a simplified and streamlined menu. (This is where you come in!) We want to design an easy-to-navigate menu with part of it configured into a build-your-own model so that our customers will be able to customize their drinks to exactly what they want without feeling overwhelmed by an extensive list of options. (Will go into more details in the Menu Design section below).
What's your vision?
Like mentioned above in Point #3, our menu is one of the key contributors to our tea shop's overall experience. We really want to design a menu that is easy to understand yet still allow our customers for personal customization. I divided what we are looking for into the following areas: Menu Structure: - Our menu will be 4 panels menu boards behind the ordering counter mounted onto wall cabinets. As this is quick service, there will not be a menu on the table or hand-held version. - 3 of these panels will need designing and the last one (which will be located on the very right) will be a blackboard that we will write on and will not need designing. - I attached a file below called "Menu Boards" which shows our counter and the location of the menu boards relative to that. - I also attached a photo called "Menu Boards Sample" to show a Starbucks menu board example that we are sort of modeling after. Menu Size: - Each menu board will be put in a 30"W x 36"L door with a 1.5" inch wide frame. This means that the menu should be designed to print on 30x36 with at least a 2" margin on each side. Menu Layout: - In the attached files "Panel 1", "Panel 2", and "Panel 3", I have laid out the overall layout & sequence we are looking for each panel. - Panel 2 is really important to us as it's our core product. We really want to remove the fear of being overwhelmed by too many menu choices, especially when it comes to ordering boba tea where often the combination options are endless. Because of this, we want to build a "step by step" tea panel to make it easy to read, easy to understand, and still aesthetically simple, beautiful, and elegant. - This overall menu sequencing is set but the descriptions, words, etc. are not. A lot of them I have indicated "Insert Description" in green - for these areas, please add in a text placeholder so that we can edit the descriptions later. Nothing crazy, just room for one to two lines. Menu Design: - We are not planning for any product photography on the menu but are looking for unique typesetting and illustrations. - We are looking for a menu that complements our shop design and logo (both attached below). - Our logo uses print Pantone Color codes 476 and 141. - The overall shop look is cozy, inviting, with a slight contemporary feel. We are designing a comfortable place for friends to hang out and catch up without being too "loungey."
I have laid down a lot of specific details to our menu items and layout, but I'm very open to different design concepts if you believe it can accomplish the "simple yet beautiful" goal we are after. I'm very excited for this project! Thank you for your help!
Every design category has flexible pricing for all budgets. Menu starts at 1.399 kr..
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their menu.
Designers across the globe delivered design magic.
aliced1 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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