Our brand maintains a respected status recognized by our audience. Even those who oppose our views appreciate our respectful approach to dialogue and our defense of the Catholic faith.
Our film is titled "Beginning Apologetics: Apologetics 101.” It is a teaching style film with one host on camera presenting as though they were in a classroom setting and the viewer is the student. The film will cover a large range of many teachings of the Catholic Faith. The cover should strike a balance between an academic and polished commercial product look and feel.
The DVD cover has a few requirements, and we have several ideas for possible creative directions:
The title and the name of the author should appear both on the front and backcover.
Title: Beginning Apologetics
Subtitle: Apologetics 101
Author: Jimmy Akin
Visual design is pretty open-ended. Go to shop.catholic.com and take a look at the DVD products there to get a sense of what our brand and style are like. This should have a similar look and feel to our other DVD products.
We have a few concept ideas to begin your inspiration:
Key terms for this product to use for inspiration are:
Apologetics (defending/explaining), Teaching, School, learning, Catholic, St. Peter, St. Justin Martyr, the Four Evangelists (St. Matthew, Mark, Luke, John) Pope, Papal, History, Mary, Eucharist, Sacraments, Holy, Religion, Bible, God, Lord
Concept Idea #1 I have Attached our company shield logo. Maybe set logo on solid color background with shield off center bleeding off right side, taking up 1/3 or so of area. Size and place main title at left and slightly above shield with Sub title sized smaller and below main title. Alternative to this style is find image or use image I've uploaded in place of the logo.
Concept Idea #2 Create a collage with different images representing the Catholic Faith. I have uploaded some images that could work and you'll see two covers of books we have done with collages. Feel free to find other images to use. Statue or image of the Virgin Mary, Eucharist, Lamb, Chi Rho (google it, looks like a P with a cross).
Concept Idea #3 I've uploaded a few different stained glass images of the four Evangelists, I'd like to see what could be done with them on a cover. Feel free to manipulate/crop as feel inspired. I really like the image with the "alma" water mark. Try using images full length, and cropping below the heads or maybe right below the hands so we can see what they each have in their hands. Also, with the black separating the images they could also be clipped and placed differently on the cover, not aligned vertically.
I have attached a number of stock images that I like. Feel free to crop, zoom, manipulate photos to come up with a unique creative perspective of the product and subject matter. We are open to other images to be used. We have an account with Adobe Stock, if you find an image you like there, but are open to purchasing from another stock site.
We are open to any concept you may be inspired to create.
This is a DVD product, so the dimensions are important. I have attached the template file for you to work with. Keep in mind, what we want is a front cover. The spine and back cover will be created by you in a later phase of the process once the front cover is finalized and locked down.
We expect to go through a few rounds of revisions once a concept direction is selected. We look forward to seeing what you come up with!