How Levijsmith started their other business or advertising journey
Who are you known as?
Franklin Building Supply
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
We are a regional chain of lumber and building material supply centers across idaho and northern nevada. We are launching a new tagline for internal purposes and this project is to develop a design to best communicate the new information in a manner that compliments our existing logo. We are 100% employee owned.
What inspires you and how do you envision the design for your business?
A graphic that combines the "We make building easy" tagline, the four quality standards (safe, wow, guide, strive) and our logo (either full logo, just our name, just the bean or some combination thereof). The explanation of the quality standards should not be included. The quality standards could be presented in sequence or independently. I've attached once concept we had to use a truck hauling a load to communicate the quality standards. The goal is for the visual to be eye catching and memorable as we work to communicate the tagline and quality standards to employees by applying the graphic to posters, flyers, etc.
Design should be fun, playful, etc. not too corporate