I would like one banner/above the fold website slot for our life insurance page.
I want the area to be attractive, engaging and ultimately get conversions.
The tone of the voice of the website (which isn't live yet) will be fun and informing. Happy to have illustrations or graphics, but trying to steer clear of stock images.
Current other websites see about 80%-90% of website visitors come from a mobile, so this needs to be taken into account when designing. Although, ideally we would be looking to shift this to a 50/50 split on this site.
I build the websites on Wordpress, so whatever we go with needs to work easily with uploading/designing on Wordpress. I'm also an advocate for fast websites, so all images need to be able to be compressed down and still look sharp.