Logo, typography and colour palette for UK national campaign

Good Money Week

Good Money Week gives people the opportunity to spread the word about sustainable and ethical investing. Our aim is to ensure that as many people as possible know that they have sustainable and ethical options when it comes to their finance and investment decisions.

Previously called National Ethical Investment Week
See: http://www.neiw.org for more details.

Think 'fair-trade fortnight' for type of campaign we are emulating.

Objectives and Goals of the new design: To revitalise/rebrand a pre-existing campaign, helping it reach a wider, more mainstream, audience.

Materials required:
Logo
Typeface
Colour palette

Logo style: Typography and mark mix. Mark distinctive enough to stand alone.

LETTERFORM or PICTORIAL marks only. Nothing abstract.

Values: Money, fair, friendly and fun, well-being, trustworthy, honest, security, inclusive, universal, fresh, forward-thinking, ambitious, intelligent, creative  - ACTION (the campaign is about taking action on 'responsible money' issues).

CREATIVE, VIBRANT, ARTISTIC, MODERN.Examples we like: http://www.pinterest.com/pin/139541288429085266/

Vibrant colours please, see:

http://1.bp.blogspot.com/_gVUMbjR1w…400/colour

http://www.aquamarinestardust.net/i…lettes.png

Or retro:

http://www.shutterstock.com/pic-121…ments.html

Just need an interesting combination of 2 or 3 colours.

Definite “Do Nots”

Please limit or omit green colours or themes. Too niche.
Do not using acronym as main feature.
Do NOT follow style of previous design / branding.