Purpose - As part of our Year End Fundraising Campaign, we want a postcard that will be mailed to our entire mailing list. The piece is intended to encourage donors to make a year-end gift.
Ideas - The focal point of the postcard should be our the copy - "Help Us Start 2017 Out Strong," and "Give Your Year-End Gift Today." We are interested in seeing how the attached stock photo of a couple holding hands might work with our design, but aren't set on including it. If you would like to suggest a different photo or not include any at all, we're up for it. Remember, it's going to arrive during the holiday season, so you might possibly—but are not limited to—take design cues from our Blue/Grey logo for a wintry or holiday theme. We might be interested in experimenting with a Christmas red as well. One more thing—we would also like to include a small bar graph with copy on the back—something simple but eye-catching that will communicate our fundraising goal of $30,000.
Piece Size - The piece should be a postcard sized 8.5 inches x 5.5 inches with a.125 inch bleed.
Design Requirements - The front of the card must include our Strong Marriages logo. Logo colors are PMS 5405c (blue) and PMS 429c (Grey). The back side will have copy on one half of the interior space; you can use placeholder text to fill this space for now. The back side should also feature a small bar graph with which we can communicate our fundraising goal. The other half will be used to put our address and the recipient's address.
See the uploaded files for additional guidance, including last year's winning design—and please contact us with any questions!