president.lambdachi needed a new postcard, flyer or print design and created a contest on 99designs.
A winner was selected from 43 designs submitted by 15 freelance designers.
Lambda Chi Alpha
We are a fraternity in the United States. Our target audience is men 18-25 years old.
We're looking for a 4" x 6" Rush Week flyer design to help recruit men (age 18-25) into our fraternity, Lambda Chi Alpha. During this week, we throw events each day to help bring people in so we can talk to them about our group. This flyer will be passed out around campus to promote our events and our fraternity for this week. It's a vital piece of marketing for our chapter, and it's important that it follows our brand.
Our fraternity's colors are Purple, Green and Gold. For specific colors, symbols, fonts, etc., please see the official style guide below:
https://issuu.com/lambdachialpha/do…uide_1_/16
It's very important we keep the colors, and possibly throw in one of the symbols: logo/cross/crescent, lion/rose, etc.) if possible. Those can be downloaded off around Page 18 of the guide. Page 12: Colors. Page 13: Fonts
This season, we're going for a "NFL" theme. We like the style of rush flyer from another fraternity (attached), but would like to not copy it verbatim.
The front of the flyer should be branded as our fraternity with the NFL theme. Our colors, symbols and name (Lambda Chi Alpha) should be the primary focus. We should also include "Fall 2018" on the front with some sort of a tagline, like the attached design's "Drafting The Best Since 1852". Some ideas for the tagline are "One team, One dream" or "Hustle and heart set us apart", but we are open to any.
The back of the flyer should list the 5 events we have planned, with the date, time and address of each event:
(For now, just use placeholders)
Monday - ???
Tuesday - ???
Wednesday - ???
Thursday -???
Friday - ???
Do a google search for "rush flyer" to get an idea of what others have done.
Winning designer will also have an opportunity to design shirts, based off the winning design.