Printed ad on school exercise books

QuickCheck

QuickCheck is a Nigerian fintech startup with the mission of providing financial services to underserved consumers. Through data science and a smartphone app, it builds a credit profile and enables Nigerians across the country to access micro loans from their phone, without the need for any form of collateral or guarantor.

Imagine a country where you pay 1 year cash upfront to rent an apartment, if you go to the doctor you have to pay before being treated, where you are not sure you receive your monthly salary. This is Nigeria, where there is no credit cards either and only 3% of the population (190M) has access to credit through banking institutions

Our solution is fully automated: the borrower downloads the app, registers his profile and applies for a loan, our credit scoring algorithm assesses the probability he will pay back, if eligible we disburse to his bank account within minutes.

We want to advertise our service on the back cover of exercise books (blank notebooks with horizontal and vertical lines - see attachments) used at school by adolescents (9-19 years old).

The ad has to embed a multiplication table in the middle (like the one attached, or you can create a new one).

I cannot provide the exact size but the blue box in the picture attached Size_BackCover1.PNG is 70mm x 12mm. However, the whole space available is the one with yellow border. Please try to maximize the whole available space.

The target of the ad is Nigerian parents in the context of exercise books used by their children. It should highlight our unique selling proposition: quick decision, quick disbursement, loan anywhere anytime from your phone, flexible, reliable, convenient.

Around the multiplication table it should be highlighted QuickCheck brand (logo and use of orange color #F6866A) and the message.

It must be clear you have to go to Google Play and download our app to get a loan. Use Google Play logo, smartphone owners are familiar with it.

Examples main message:
- Get the money your children need for school
- Smart loans for savvy parents
- Need help for school expenses?
- Back to school with zero money hassle
- Get ready for back to school

Examples of call to action
- Download & Apply for a quick loan now
- Apply now, repay on time and get up to N200,000
- Borrow up to N200,000
- Learn smart, borrow smart
- Apply in 2 minutes, get approved in 5
- Get a loan from your smartphone now
- Easy and fast, apply now and get disbursed in minutes

Attached:
- 2 files where you can understand sizes
- Example 10
- Examples of FB ads of similar business competitors (to understand the message)
- Example from education loan of a local bank