infoiYI got their new product label by running a design contest:
Bottle + label design for pop star
Check out infoiYI's Product label contest…
Bar & Nightclub
De Gebroeders Rum
Late Klubbing (LK)
Description of the product
We are making a rum brand for a pop star. It will be in the line of Jay-Z having the "Ace of Spades" (Armand de Brignac), Georges Clooney has the "Casamigos Tequila", Turtle (Entourage) has the Avión Tequila, P Diddy has "Ciroc vodka" and Ludacris has the "Conjure Cognac". Now, this pop star will be the name behind this new rum. We will be selling this European wide in clubs and smaller bars. In order for this to work we need great designs of the bottle + the label.
Description of the product target audience
Bottle service in clubs and among 18-26 y.o.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
infoiYI collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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