Great job - easy to communicate with and understood my vision for the rebrand
- Yoga Zoeko
great job thank you!
- Mihai J.
Once again very reliable!
How asundet started their product label journey
What colors do you want to see in your design?
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Community & Non-Profit
Description of the product
Bright Endeavors natural, soy candles are hand crafted by young moms, ages 16-24, through a transitional, paid job training program. Located in Chicago, the training program focuses on teaching executive function skills, financial literacy and secondary education goals. 100% of the proceeds from candle sales support the mission.
Description of the product target audience
The typical Bright Endeavors customer is female, between the ages of 23-55 who is interested in home decor, interior design and/or community involvement and nonprofits. She typically resides in a medium to large city and is aware of current events. She likes to shop at Whole Foods, fair trade shops and home decor companies like West Elm that offer a giving back component. She prefers the urban modern aesthetic of West Elm, but also appreciates a farmhouse or even bohemian style.
Bright Endeavors is looking for a new label design for one of the candles. They will be rolling out a 'Chicago' candle in the hopes to partner with other nonprofits in the city with a portion of candle sales being donated to them.
The Chicago candle should offer a nod to the city, for example recognizable architecture, monuments, nature, etc. However, this candle design should also appeal to the preferences of the customer base who like to incorporate candles into their home decor.
The Bright Endeavors logo should be incorporated, but any color can be used. The word Chicago does not need to be incorporated, but could be if designer feels compelled. The design for the 2 different label sizes should match, but do not need to be identical. The current label designs are modern with a touch of whimsy. The new, Chicago label does not need to necessarily match this aesthetic, but should be able to be incorporated into the current line of candles.
What to avoid
No use of stock imagery
Top circle: 2.8750 x 2.8750 in. Wrap For Side: 1.4560 x 9.8490 in.