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annabellqK got their new product label by running a design contest:
by Dodda Leite
by taras mCreate a joyful, trendy, vibrant label for a rosé wine
Check out annabellqK's Product label contest…
The Brief
Industry
Food & Drink
Design inspiration
The Brief
Design inspiration
Color inspiration
The Brief
Other color requirements
We are producers in the South of France so the Mediterranean blue is something we love. There needs to be some pink but not too much. The pink and red laurel trees are also very common here as seen on La Villa Rosée inspirations. The words "douceur d'été" need to be discreet maybe pearly or shimmery could be nice. This is for a rosé wine so some colors like orange and yellow are not flattering. We want the colors used to set a happy mood.
Company name
Chateaux Elie Sumeire
Existing website
sumeire.com
The Brief
Product name
La Villa Rosée is the brand (it means the pink villa), Douceur d'été is the description (it means summer sweet) and Famille Sumeire is us, the producer. We are wine producers in the South of France, Provence but the word Provence is not to appear on the label.
Description of the product
We are launching a fun summertime sweet rosé that screams good times, vacation, good vibes and lushness. We want to be served as an alternative to fruity cocktails on beaches, terraces, barbecues and rooftops. We will do a back label with the required alcohol content and other legal infos that are not to be present on this label.
Description of the product target audience
For the USA, consumers who enjoy a sweet rosé. New wine drinkers who are not ready for the dry rosé wines. it's a casual and festive wine yet the packaging must be elegant.
The Brief
Style attributes
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
design entries
You’ll get loads of concepts from experienced designers around the globe.
designers
Work with talented, professional Product label designers to turn your ideas into reality.
winners
Select your favorite custom Product label (Or two! Or three!). And the design is all yours.
annabellqK collaborated with designers to refine their ideas
Rate designs
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
Give feedback
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 2 winners!
Client review
Very nice drawings, we've worked together several times and it is always a pleasure.
AnonymousAlong the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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