claudiocumia got their new product label by running a design contest:
Create a label for our razor cleaning fluid (refill for Braun shavers cartridges)
Check out claudiocumia's Product label contest…
Cleaning & Maintenance
GermanTitle: Scherkopfreiniger / English Title: Razor Cleaning Fluid
Description of the product
It's a razor cleaning fluid for Braun shavers. For Clean & Charge stations. This refill fluid is designed to refill the Braun cartridges (Clean & Renew). This saves you money as you no longer have to buy the expensive original Braun cartridges (Clean & Renew). I have added some original images of the cartridges and cleaning stations from Braun so you can better see what our product is for.
Description of the product target audience
Only men use the product. All men who have a Braun electric razor. Suitable for 3, 5 , 7 and 9 series shaving stations (not for Philips razor suitable).
I have attached some sample labels from competitors. Our label should be much more beautiful (bring it to a higher level). Customers should be able to see immediately what kind of product it is. The productname and the picture(s) should be in front. (Pics: If you find stock pictures of Braun razors and Cartidges (Photos or drawings), we can buy it. If there are no photos to buy you can also do some by yourself). Right and left on the label should be the legal texts, GHS-Sybols and the EAN-Code as well as an Amazon-EAN-Code. (Since the label is placed on a bottle, the right and left would then be on the back of the bottle. You can see that very well on the JEMAKO label. These pictures are attached. ) Text-Language: The legal texts are only in german. If you have plenty of space, please let me know. I can send you also texts in english, french, italian. Texts: All texts can be found in the attachment (PSD-File). You can simply copy and paste them. Text size and arrangement as well as bullets and design elements should be designed to look good. GHS hazard symbols: The size of each individual GHS hazard symbol must be at least 1 x 1 cm (side length) according to German law. EAN-Codes / GTIN-Code: The EAN-Code you find attached. Please insert the Amazon-EAN-Code later at an empty space next to the EAN-Code. We will send it to you as soon as possible. Logo: Our white GlobaClean logo is on a blue background so you can see it better. But the colors are not fixed. You can design it as you like. Label Colour: The liquid is light blue. The color of the label should match the liquid well. My competitors all have a light blue or white label. To set ourselves apart from the competition, could we consider using a darker label? Maybe like Braun's original label!? It is dark blue / black in combination with light blue or shiny elements. I have attached some examples. Please try out what looks good. You can try the variant with light blue or also with dark blue or black. We are open for all new suggestions (designs). If you can, I would be happy if you also project the label onto the bottle using Photoshop. So we can see better what the final result could look like. But that is not a must. Further orders will follow for the winner of the competition. We launch a lot of new products every year. Therefore we have a constant need for new label designs.
What to avoid
Don't use pictures of Philips shavers. The product is only for Braun shavers! The fonts should all be freely available and freely usable! The fonts must have German umlauts "ä, ü, ö". Costs for rights and licenses for the fonts must be included in the price. Stock photos can be purchased by us.
Label size: height 150 x width 250 mm But a few more mm should be added so that the print shop has room for the cutting.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
claudiocumia collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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