layla9 got their new product label by running a design contest:
Creative Wine Label for New Rosé with Renowned Winery Mollydooker
Check out layla9's Product label contest…
Description of the product
A beautifully handcrafted Rosé. Made from McLaren Vale Merlot; hints of strawberries and toffee apple give this wine a deliciously aromatic nose. Creamy and plush, this wine is full of character whilst finishing mouth-wateringly crisp. Much like Sarah, this wine is bold yet fun.
Description of the product target audience
Women, aged 30-55, living typically in cities Australia and US. Like to party and celebrate with friends and family. Always looking for a bit of fun after a long week at work.
Front Label, and inside of the Back label for our new Rosé 'Serenity', to be incorporated into a series of 3 wines; Summer of '69, Euphoria and Serenity. The label must compliment the other two wines. This series is a representation of Sarah; our music adoring, fun loving, adventure seeking Owner/Winemaker. Aimed towards women who also love to celebrate. We are on the look out for a label that stands out from the crowd, not afraid to be different. ***PLEASE DO NOT LIMIT YOUR DESIGN TO THE BELOW GUIDELINES, BE CREATIVE AND UNIQUE*** Please do not limit yourself to the suggestions below and take the guidelines lightly: Front Label, 105mm H x 70mm W - Design for a clear stock label. - Incorporate white font "Serenity" in either Reman font, our adjusted version (see files) or a complimentary font. *PLEASE ALSO TRY SERENITY IN ONE LINE* - Incorporate graphic in gold to represent the 'feeling' of the wine; water, nature, serenity. Similar to the girl jumping within the Euphoria Label represents Euphoria. - Include "BY SARAH" in serif font. - Leave room for logo 15mm H x 30mm W Inside Back Label, 147mm H x 78mm W - Make use of clear front label with creative imagery on the inside of back label (keep in mind colours will be de-saturated and illustration darkened, see reference images). - Be creative with a custom die cut to suit illustration for back label. *Note: Bottle cap colour is white as pictured. ***PLEASE DO NOT LIMIT YOUR DESIGN TO THE ABOVE GUIDELINES, BE CREATIVE AND UNIQUE***
What to avoid
Dark colours, opposing fonts and imagery that doesn't complement the other two wines
Front Label, 105mm H x 70mm W Inside Back Label, 147mm H x 78mm W
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
layla9 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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