Amazing job! We were VERY happy with the end result!
they are great in all ways
Great communicator. Really understood our vision
How chasemccarthy started their product label journey
Who are you known as?
What industry do you think your business is most related to?
Animal & Pet
Tell us a bit about who you are and the people you reach
We sell "Dog Gone", an all-natural odor eliminator for dogs and other furry animals / pets. It's targeted at dog owners, kennel operators and veterinarians. You simply brush the dog's hair while spraying Dog Gone on. Let dry for a few seconds. Then brush the odor out. It is pH balanced, so it won't sting eyes or cuts.
While the product is all natural, we want to convey that the product is outstanding and it happens to be all natural. We do not want to lead with the all natural message first because it will become confused with other products that are also natural but not as effective.
What inspires you and how do you envision the design for your business?
We need a portrait (not landscape) formatted label that will go around a cylindrical bottle. Therefore, the title or image cannot take more than a quarter to a third of the bottle's circumference to ensure it is properly displayed in photos and shelves. The standard label will be 4.5" (12cm) high x 5.5" (14cm) wide. The bottle circumference varies between 6" to 8".
Review images can be sent in PDF or PNG format. However, if chosen, the final output should be an Adobe Illustrator (xxx.ai) file with layers for the various elements (text, graphics, gradient shades, etc) and include all the fonts used to create the label.
The words "Dog Gone" must be a prominent component of the overall label design. Beyond that, we are open to creative input on images, fonts, taglines.
Because the product is an odor eliminator, we are thinking of a color palette that conveys cleanliness and the all-natural ingredients found in the product.
The ingredients are the following: Distilled water, amino acids, borax.